Peter R. Dickson
20 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0000-0003-1746-5923
Publications
- What brand extensions need to fully benefit from their parental heritage — Journal of the Academy of Marketing Science 2018
- The paradox of a marketing planning capability — Journal of the Academy of Marketing Science 2004 (name-matched, not ORCID-linked)
- Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both? — Journal of Marketing 2002
- Dynamic strategic thinking — Journal of the Academy of Marketing Science 2001
- Understanding the Trade Winds: The Global Evolution of Production, Consumption, and the Internet — Journal of Consumer Research 2000
- Price Search in the Retail Grocery Market — Journal of Marketing 1996
- The Static and Dynamic Mechanics of Competition: A Comment on Hunt and Morgan's Comparative Advantage Theory — Journal of Marketing 1996
- Book Review: Increasing Returns and Path Dependency in the Economy — Journal of Marketing 1995
- Toward a General Theory of Competitive Rationality — Journal of Marketing 1992
- Consumer Normal Price Estimation: Market versus Personal Standards — Journal of Consumer Research 1991
- Picture-based Persuasion Processes and the Moderating Role of Involvement — Journal of Consumer Research 1991
- The Price Knowledge and Search of Supermarket Shoppers — Journal of Marketing 1990
- Buyer Uncertainty and Information Search — Journal of Consumer Research 1989
- Market Segmentation, Product Differentiation, and Marketing Strategy — Journal of Marketing 1987
- Missing the Boat and Sinking the Boat: A Conceptual Model of Entrepreneurial Risk — Journal of Marketing 1986
- Consumer Acquisition Priorities for Home Appliances: A Replication and Re-evaluation — Journal of Consumer Research 1983
- Distributor Portfolio Analysis and the Channel Dependence Matrix: New Techniques for Understanding and Managing the Channel — Journal of Marketing 1983
- Person-Situation: Segmentation's Missing Link — Journal of Marketing 1982
- The Impact of Enriching Case and Statistical Information on Consumer Judgments — Journal of Consumer Research 1982
- A Further Examination of Two Laboratory Tests of the Extended Fishbein Attitude Model — Journal of Consumer Research 1978