Peter S. H. Leeflang

13 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-7308-8937

Publications

• Cause-Related Marketing as Sales Promotion — Journal of Marketing Research 2024
• Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition — Journal of Marketing 2017
• Cross-category demand effects of price promotions — Journal of the Academy of Marketing Science 2012
• Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective — Journal of Marketing 2011
• Early Marketing Matters: A Time-Varying Parameter Approach to Persistence Modeling — Journal of Marketing Research 2010
• Understanding the Marketing Department's Influence within the Firm — Journal of Marketing 2009
• The Role of National Culture in Advertising's Sensitivity to Business Cycles: An Investigation across Continents — Journal of Marketing Research 2009
• Decomposing the Sales Promotion Bump with Store Data — Marketing Science 2004
• Semiparametric Analysis to Estimate the Deal Effect Curve — Journal of Marketing Research 2001
• The Estimation of Pre- and Postpromotion Dips with Store-Level Scanner Data — Journal of Marketing Research 2000
• Advertising and Industry Sales: An Empirical Study of the West German Cigarette Market — Journal of Marketing 1985
• On the Predictive Power of Market Share Attraction Models — Journal of Marketing Research 1984
• Some Comments on the Development and Application of Linear Learning Models — Management Science 1982