Philip Hans Franses

16 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-2364-7777

Econometric Institute, Erasmus University Rotterdam, 3000 DR Rotterdam, The Netherlands

Publications

• Modeling Seasonality in New Product Diffusion — Marketing Science 2012
• Retrieving Unobserved Consideration Sets from Household Panel Data — Journal of Marketing Research 2010
• Dynamic and Competitive Effects of Direct Mailings: A Charitable Giving Application — Journal of Marketing Research 2009
• Interaction Between Shelf Layout and Marketing Effectiveness and Its Impact on Optimizing Shelf Arrangements — Marketing Science 2008
• When Do Price Thresholds Matter in Retail Categories? — Marketing Science 2007
• Indirect Network Effects in New Product Growth — Journal of Marketing 2007
• A Hierarchical Bayes Error Correction Model to Explain Dynamic Effects of Price Changes — Journal of Marketing Research 2006
• Optimal Data Interval for Estimating Advertising Response — Marketing Science 2006
• Diagnostics, Expectations, and Endogeneity — Journal of Marketing Research 2005
• On the Use of Econometric Models for Policy Simulation in Marketing — Journal of Marketing Research 2005
• Periodic Time Series Models — Journal of the American Statistical Association 2005
• Vertical Marketing Systems for Complex Products: A Triadic Perspective — Journal of Marketing Research 2004
• Selective Sampling for Binary Choice Models — Journal of Marketing Research 2003
• The effect of relational constructs on customer referrals and number of services purchased from a multiservice provider: Does age of relationship matter? — Journal of the Academy of Marketing Science 2002
• Primary Demand for Beer in the Netherlands: An Application of ARMAX Model Specification — Journal of Marketing Research 1991
• Confidence interval for the total advertising impact and its mean duration under Koyck models — Journal of the Academy of Marketing Science 1991