Philip Kotler
21 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0000-0001-6211-0537
Northwestern University
Publications
- Frontiers of the marketing paradigm in the third millennium — Journal of the Academy of Marketing Science 2012 (name-matched, not ORCID-linked)
- Reinventing Marketing to Manage the Environmental Imperative — Journal of Marketing 2011 (name-matched, not ORCID-linked)
- The Marketing of Social Causes: The First 10 Years — Journal of Marketing 1980 (name-matched, not ORCID-linked)
- Strategies for Introducing Marketing into Nonprofit Organizations — Journal of Marketing 1979
- Marketing and Public Relations — Journal of Marketing 1978 (name-matched, not ORCID-linked)
- Marketing Professional Services — Journal of Marketing 1977 (name-matched, not ORCID-linked)
- Marketing during Periods of Shortage — Journal of Marketing 1974 (name-matched, not ORCID-linked)
- The Major Tasks of Marketing Management — Journal of Marketing 1973 (name-matched, not ORCID-linked)
- Buying is Marketing Too! — Journal of Marketing 1973 (name-matched, not ORCID-linked)
- A Generic Concept of Marketing — Journal of Marketing 1972
- Social Marketing: An Approach to Planned Social Change — Journal of Marketing 1971 (name-matched, not ORCID-linked)
- The Future of the Computer in Marketing — Journal of Marketing 1970 (name-matched, not ORCID-linked)
- A New Form of Marketing Myopia: Rejoinder to Professor Luck — Journal of Marketing 1969
- Broadening the Concept of Marketing — Journal of Marketing 1969 (name-matched, not ORCID-linked)
- Book Review: Monte Carlo Methods — Journal of Marketing Research 1966
- Behavioral Models for Analyzing Buyers — Journal of Marketing 1965 (name-matched, not ORCID-linked)
- Competitive Strategies for New Product Marketing Over the Life Cycle — Management Science 1965
- Marketing Mix Decisions for New Products — Journal of Marketing Research 1964
- Development of Marketing Theory . George Schwartz — Journal of Political Economy 1964 (name-matched, not ORCID-linked)
- The use of Mathematical Models in Marketing — Journal of Marketing 1963 (name-matched, not ORCID-linked)
- Transformative marketing strategies in the era of new-age technologies: Principles, plan, purpose, and practice — Journal of the Academy of Marketing Science (name-matched, not ORCID-linked)