Philip M. Fernbach

11 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-1139-8619

Publications

• Keep It Simple? Consumer Perceptions of Brand Simplicity and Risk — Journal of Marketing Research 2024
• Do People Understand the Benefit of Diversification? — Management Science 2021
• Circle of Incompetence: Sense of Understanding as an Improper Guide to Investment Risk — Journal of Marketing Research 2018
• Known Unknowns: A Critical Determinant of Confidence and Calibration — Management Science 2017
• Navigating by the Stars: Investigating the Actual and Perceived Validity of Online User Ratings — Journal of Consumer Research 2016
• Star Wars: Response to Simonson, Winer/Fader, and Kozinets — Journal of Consumer Research 2016
• Squeezed: Coping with Constraint through Efficiency and Prioritization — Journal of Consumer Research 2015
• Effort denial in self-deception — Organizational Behavior and Human Decision Processes 2014
• Explanation Fiends and Foes: How Mechanistic Detail Determines Understanding and Preference — Journal of Consumer Research 2013
• Political Extremism Is Supported by an Illusion of Understanding — Psychological Science 2013
• Neglect of Alternative Causes in Predictive but Not Diagnostic Reasoning — Psychological Science 2010