Philippe Aurier

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-7214-3535

Publications

• The differing impacts of brand-line breadth and depth on customers’ repurchasing behavior of frequently purchased packaged goods — Journal of the Academy of Marketing Science 2021
• The differing and mediating roles of trust and relationship commitment in service relationship maintenance and development — Journal of the Academy of Marketing Science 2010