Philippe C. Cattin

8 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-8785-2713

University of Basel

Publications

• Commercial Use of Conjoint Analysis: An Update — Journal of Marketing 1989
• Technical Note—Factors Influencing the Selection of Preference Model Form for Continuous Utility Functions in Conjoint Analysis — Marketing Science 1984
• A Simple Bayesian Procedure for Estimation in a Conjoint Model — Journal of Marketing Research 1983
• Commercial Use of Conjoint Analysis: A Survey — Journal of Marketing 1982
• A Cross-Cultural Study of “Made in” Concepts — Journal of International Business Studies 1982 (name-matched, not ORCID-linked)
• Alternative Estimation Methods for Conjoint Analysis: A Monté Carlo Study — Journal of Marketing Research 1981
• Communication—Comment on Designing Scientific Journals — Management Science 1979
• Firm Effects and Industry Effects in the Analysis of Market Structure and Profitability — Journal of Marketing Research 1978