Pierre Berthon

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0009-0006-1200-8255

Bentley College

Publications

• Market Orientation, Generative Learning, Innovation Strategy and Business Performance Inter-Relationships in Bioscience Firms — Journal of Management Studies 2008
• The penguin’s window: Corporate brands from an open-source perspective — Journal of the Academy of Marketing Science 2006 (name-matched, not ORCID-linked)
• Creating the Customer: The Influence of Advertising on Consumer Market Segments – Evidence and Ethics — Journal of Business Ethics 2003
• U-commerce: Expanding the universe of marketing — Journal of the Academy of Marketing Science 2002 (name-matched, not ORCID-linked)
• Potential Research Space in MIS: A Framework for Envisioning and Evaluating Research Replication, Extension, and Generation — Information Systems Research 2002
• Corollaries of the collective: The influence of organizational culture and memory development on perceived decision-making context — Journal of the Academy of Marketing Science 2001 (name-matched, not ORCID-linked)