pierre chandon

23 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-1887-1985

INSEAD, Boulevard de Constance, 77300, Fontainebleau, France

Publications

• Healthy in the wrong way: Mismatching of marketers’ food claim use and consumers’ preferences in the United States but not France — Journal of the Academy of Marketing Science 2023
• Effects of front-of-pack labels on the nutritional quality of supermarket food purchases: evidence from a large-scale randomized controlled trial — Journal of the Academy of Marketing Science 2021
• Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments — Marketing Science 2020
• Does Red Bull give wings to vodka? Placebo effects of marketing labels on perceived intoxication and risky attitudes and behaviors — Journal of Consumer Psychology 2017
• Pleasure as a Substitute for Size: How Multisensory Imagery Can Make People Happier with Smaller Food Portions — Journal of Marketing Research 2016
• The acuity of vice: Attitude ambivalence improves visual sensitivity to increasing portion sizes† — Journal of Consumer Psychology 2014
• Slim by Design or by willpower? Replies to Herman and Polivy and to Roberto, Pomeranz, and Fisher† — Journal of Consumer Psychology 2014
• Slim by design: Redirecting the accidental drivers of mindless overeating† — Journal of Consumer Psychology 2014
• From Fan to Fat? Vicarious Losing Increases Unhealthy Eating, but Self-Affirmation Is an Effective Remedy — Psychological Science 2013
• Predicting and Managing Consumers' Package Size Impressions — Journal of Marketing 2013
• Getting Ahead of the Joneses: When Equality Increases Conspicuous Consumption among Bottom-Tier Consumers — Journal of Consumer Research 2011
• When Does the Past Repeat Itself? The Interplay of Behavior Prediction and Personal Norms — Journal of Consumer Research 2011
• Supersize in One Dimension, Downsize in Three Dimensions: Effects of Spatial Dimensionality on Size Perceptions and Preferences — Journal of Marketing Research 2009
• Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase — Journal of Marketing 2009
• Is Obesity Caused by Calorie Underestimation? A Psychophysical Model of Meal Size Estimation — Journal of Marketing Research 2007
• The Biasing Health Halos of Fast-Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions — Journal of Consumer Research 2007
• Can “Low-Fat” Nutrition Labels Lead to Obesity? — Journal of Marketing Research 2006
• How Biased Household Inventory Estimates Distort Shopping and Storage Decisions — Journal of Marketing 2006
• Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research — Journal of Marketing 2005
• The Short- and Long-Term Effects of Measuring Intent to Repurchase — Journal of Consumer Research 2004
• When Are Stockpiled Products Consumed Faster? A Convenience–Salience Framework of Postpurchase Consumption Incidence and Quantity — Journal of Marketing Research 2002
• A Benefit Congruency Framework of Sales Promotion Effectiveness — Journal of Marketing 2000
• When and how simplified nutrition labels improve fast-food choices — Journal of the Academy of Marketing Science