Pierre-Yann Dolbec
8 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0000-0002-0463-7530
John Molson School of Business, Concordia University, Montréal, Quebec, Canada
Publications
- Commentaries on âGenerative grounded theory (GGT): Inductive theory building in the age of generative AIâ — Journal of Consumer Psychology 2026
- Why and How Consumers Perform Online Reviewing Differently — Journal of Consumer Research 2025
- From Streetwear to High Fashion: How Nonelite Producers Use Hybridization to Enter an Elite Category — Journal of Marketing Research 2025
- Entering a complex market: How hybrid branding helps new brands create distinctive and resonant identities — Journal of the Academy of Marketing Science 2025
- Temporary Regulations and Institutional Change: Insights from the Brazilian World Cup Experience — Academy of Management Journal 2025
- How Established Organizations Combine Logics to Reconfigure Resources and Adapt to Marketization: A Case Study of Brazilian Religious Schools — Journal of Marketing Research 2022
- A Practice Perspective on Market Evolution: How Craft and Commercial Coffee Firms Expand Practices and Develop Markets — Journal of Marketing 2022
- Refashioning a Field? Connected Consumers and Institutional Dynamics in Markets — Journal of Consumer Research 2015