Pradeep Chintagunta

105 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-2854-5216

University of Chicago

Publications

• Too Many or Too Few? Information Cues in Recommender Systems and Consequences for Search and Purchase Behavior — Journal of Marketing 2026
• Research-Driven Apps: The Last Mile of Marketing Scholarship — Journal of Marketing 2026
• Fair Lending in Car Financing: Unintended Racial Consequences of Consumer Financial Protection Bureau Supervision of Dealer Markups — Journal of Marketing Research 2026
• Customers’ Review Content and Their Referral and (Re)Purchase Behaviors — Journal of Marketing 2026
• Call Me Maybe: Does Customer Feedback Seeking Impact Nonsolicited Customers? — Marketing Science 2025
• Making a Smooth Exit? Menthol Bans and Cigarette Sales in Massachusetts — Marketing Science 2024
• Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales — Marketing Science 2024
• Do No Harm? Unintended Consequences of Pharmaceutical Price Regulation in India — Journal of Marketing 2024
• Frontiers: Inequalities in Dealers’ Interest Rate Markups? A Gender- and Race-Based Analysis — Marketing Science 2024
• Frontiers: Breaking the Glass Ceiling: Empowering Female Entrepreneurs Through Female Mentors — Marketing Science 2024
• Consumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets — Marketing Science 2023
• Consumer Tax Credits for EVs: Some Quasi-Experimental Evidence on Consumer Demand, Product Substitution, and Carbon Emissions — Management Science 2023
• From Free to Paid: Monetizing a Non-Advertising-Based App — Journal of Marketing Research 2023
• Mapping Consumers’ Context-Dependent Consumption Preferences: A Multidimensional Unfolding Approach — Journal of Consumer Research 2022
• Government Policy, Strategic Consumer Behavior, and Spillovers to Retailers: The Case of Demonetization in India — Marketing Science 2022
• Effects of Payment on User Engagement in Online Courses — Journal of Marketing Research 2022
• Show and Sell: Studying the Effects of Branded Cigarette Product Placement in TV Shows on Cigarette Sales — Marketing Science 2022
• Invited Commentary—“How Support for Black Lives Matter Impacts Consumer Responses on Social Media” — Marketing Science 2022
• Drinking Through Good Times and Bad: The Role of Consumer Differences — Journal of Marketing Research 2021
• Social Media, Influencers, and Adoption of an Eco-Friendly Product: Field Experiment Evidence from Rural China — Journal of Marketing 2021
• Commercial Success Through Commercials? Advertising and Pay-TV Operators — Journal of Marketing Research 2021
• What Happens When a Retailer Drops a Product Category? Investigating the Consequences of Ending Tobacco Sales — Marketing Science 2021
• Do Marketers Matter for Entrepreneurs? Evidence from a Field Experiment in Uganda — Journal of Marketing 2021
• Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia — Marketing Science 2020
• Search Duration — Marketing Science 2020
• Marketing-Mix Response Across Retail Formats: The Role of Shopping Trip Types — Journal of Marketing 2020
• Search and Learning at a Daily Deals Website — Marketing Science 2019
• Capital Market Returns to New Product Development Success: Informational Effects on Product Market Advertising — Journal of Marketing Research 2019
• Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors — Marketing Science 2019
• Personalization in Email Marketing: The Role of Noninformative Advertising Content — Marketing Science 2018
• Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior — Marketing Science 2018
• Price Uncertainty and Market Power in Retail Gasoline: The Case of an Italian Highway — Marketing Science 2018
• Licensing and Price Competition in Tied-Goods Markets: An Application to the Single-Serve Coffee System Industry — Marketing Science 2018
• Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry — Marketing Science 2017
• Promotion Spillovers: Drug Detailing in Combination Therapy — Marketing Science 2017
• Pharmaceutical Product Recalls: Category Effects and Competitor Response — Marketing Science 2017
• Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments — Management Science 2017
• Price Transparency and Retail Prices: Evidence from Fuel Price Signs in the Italian Highway System — Journal of Marketing Research 2016
• Satisfaction Spillovers Across Categories — Marketing Science 2016
• Price Reactions to Rivals’ Local Channel Exits — Marketing Science 2016
• Impact of Competition on Product Decisions: Movie Choices of Exhibitors — Marketing Science 2016
• Editorial—Marketing Science and Big Data — Marketing Science 2016
• Service Quality Variability and Termination Behavior — Management Science 2015
• What's in a Brand Name? Assessing the Impact of Rebranding in the Hospitality Industry — Journal of Marketing Research 2015
• Blogs, Advertising, and Local-Market Movie Box Office Performance — Management Science 2013
• Editorial—Marketing Science: A Strategic Review — Marketing Science 2013
• Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice — Marketing Science 2012
• New Drug Diffusion when Forward-Looking Physicians Learn from Patient Feedback and Detailing — Journal of Marketing Research 2012
• A pre-diffusion growth model of intentions and purchase — Journal of the Academy of Marketing Science 2012
• Assessing the Effect of Marketing Investments in a Business Marketing Context — Marketing Science 2011
• An Empirical Test of Warranty Theories in the U.S. Computer Server and Automobile Markets — Journal of Marketing 2011
• Structural Workshop Paper—Discrete-Choice Models of Consumer Demand in Marketing — Marketing Science 2011
• Introduction to the Special Issue on Marketing Within the Enterprise and Beyond — Management Science 2011
• Tipping and Concentration in Markets with Indirect Network Effects — Marketing Science 2010
• Investigating Consumer Purchase Behavior in Related Technology Product Categories — Marketing Science 2010
• The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets — Marketing Science 2010
• Complementarities and the Demand for Home Broadband Internet Services — Marketing Science 2010
• The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service — Marketing Science 2010
• Quantifying the Economic Value of Warranties in the U.S. Server Market — Marketing Science 2009
• Quantifying the Benefits of Individual-Level Targeting in the Presence of Firm Strategic Behavior — Journal of Marketing Research 2009
• How Does Assortment Affect Grocery Store Choice? — Journal of Marketing Research 2009
• Research Note—A Comparison of Within-Household Price Sensitivity Across Online and Offline Channels — Marketing Science 2008
• Assessing the Economic Value of Distribution Channels: An Application to the Personal Computer Industry — Journal of Marketing Research 2007
• Learning and Exit Behavior of New Entrant Discount Airlines from City-Pair Markets — Journal of Marketing 2007
• A Discrete–Continuous Model for Multicategory Purchase Behavior of Households — Journal of Marketing Research 2007
• Structural Modeling in Marketing: Review and Assessment — Marketing Science 2006
• Understanding Store-Brand Purchase Behavior Across Categories — Marketing Science 2006
• Research Note—Sole Entrant, Co-optor, or Component Supplier: Optimal End-Product Strategies for Manufacturers of Proprietary Component Brands — Management Science 2006
• Measuring Cross-Category Price Effects with Aggregate Store Data — Management Science 2006
• Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets — Marketing Science 2006
• The Effect of Banner Advertising on Internet Purchasing — Journal of Marketing Research 2006
• Recovering Stockkeeping-Unit-Level Preferences and Response Sensitivities from Market Share Models Estimated on Item Aggregates — Journal of Marketing Research 2005
• Time-Varying Competition — Marketing Science 2005
• Accounting for Primary and Secondary Demand Effects with Aggregate Data — Marketing Science 2005
• Strategic Pricing and Detailing Behavior in International Markets — Marketing Science 2005
• Temporal Differences in the Role of Marketing Communication in New Product Categories — Journal of Marketing Research 2005
• Estimating a Stockkeeping-Unit-Level Brand Choice Model that Combines Household Panel Data and Store Data — Journal of Marketing Research 2005
• Beyond the Endogeneity Bias: The Effect of Unmeasured Brand Characteristics on Household-Level Brand Choice Models — Management Science 2005
• The Augmented Latent Class Model: Incorporating Additional Heterogeneity in the Latent Class Model for Panel Data — Journal of Marketing Research 2004
• Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Marketing-Mix Interactions — Journal of Marketing 2004
• Response Modeling with Nonrandom Marketing-Mix Variables — Journal of Marketing Research 2004
• Semiparametric Estimation of Brand Choice Behavior — Journal of the American Statistical Association 2002
• Investigating the Effects of Store-Brand Introduction on Retailer Demand and Pricing Behavior — Management Science 2002
• Investigating Category Pricing Behavior at a Retail Chain — Journal of Marketing Research 2002
• Endogeneity and Heterogeneity in a Probit Demand Model: Estimation Using Aggregate Data — Marketing Science 2001
• Manufacturer-Retailer Channel Interactions and Implications for Channel Power: An Empirical Investigation of Pricing in a Local Market — Marketing Science 2000
• Variety Seeking, Purchase Timing, and the “Lightning Bolt” Brand Choice Model — Management Science 1999
• A Bayesian Model to Forecast New Product Performance in Domestic and International Markets — Marketing Science 1999
• Investigating Dynamic Multifirm Market Interactions in Price and Advertising — Management Science 1999
• Investigating Household State Dependence Effects across Categories — Journal of Marketing Research 1999
• Inertia and Variety Seeking in a Model of Brand-Purchase Timing — Marketing Science 1998
• Investigating Purchase Timing Behavior in Two Related Product Categories — Journal of Marketing Research 1998
• A Framework for Investigating Habits, “The Hand of the Past,” and Heterogeneity in Dynamic Brand Choice — Marketing Science 1996
• Do Household Scanner Data Provide Representative Inferences from Brand Choices: A Comparison with Store Data — Journal of Marketing Research 1996
• Pricing Strategies in a Dynamic Duopoly: A Differential Game Model — Management Science 1996
• On Using Demographic Variables to Determine Segment Membership in Logit Mixture Models — Journal of Marketing Research 1994
• Heterogeneous Logit Model Implications for Brand Positioning — Journal of Marketing Research 1994
• Investigating Purchase Incidence, Brand Choice and Purchase Quantity Decisions of Households — Marketing Science 1993
• Book Review: Logit Modeling: Practical Applications — Journal of Marketing Research 1993
• Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects — Management Science 1993

The interactive profile shows the complete publication list.