Prasad Naik
23 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0000-0002-0606-6479
Graduate School of Management, University of California Davis, Davis, California 95616
Publications
- A Method for Asynchronous Time Series Analysis with Marketing Applications — Management Science 2026
- How Own Delivery Services Influence Customer Behavior and Sales in Online Retail? Building Trust and Improving Delivery Quality in Digital Economy — Journal of Marketing 2024
- A New Livestream Retail Analytics Framework to Assess the Sales Impact of Emotional Displays — Journal of Marketing 2022
- The Anatomy of the Advertising Budget Decision: How Analytics and Heuristics Drive Sales Performance — Journal of Marketing Research 2020
- Robust Dynamic Estimation — Marketing Science 2017
- Understanding the Memory Effects in Pulsing Advertising — Operations Research 2015
- Discovering how Advertising Grows Sales and Builds Brands — Journal of Marketing Research 2012
- Spatiotemporal Allocation of Advertising Budgets — Journal of Marketing Research 2012
- Dynamic Marketing Budgeting for Platform Firms: Theory, Evidence, and Application — Journal of Marketing Research 2011
- Optimal Advertising When Envisioning a Product-Harm Crisis — Marketing Science 2011
- BidAnalyzer: A Method for Estimation and Selection of Dynamic Bidding Models — Marketing Science 2008
- Extracting Forward-Looking Information from Security Prices: A New Approach — The Accounting Review 2008
- Building Brand Awareness in Dynamic Oligopoly Markets — Management Science 2008
- Uphill or Downhill? Locating the Firm on a Profit Function — Journal of Marketing 2007
- Extending the Akaike Information Criterion to Mixture Regression Models — Journal of the American Statistical Association 2007
- Constrained Inverse Regression for Incorporating Prior Information — Journal of the American Statistical Association 2005
- Planning Marketing-Mix Strategies in the Presence of Interaction Effects — Marketing Science 2005
- Understanding the Impact of Synergy in Multimedia Communications — Journal of Marketing Research 2003
- Single‐index model selections — Biometrika 2001
- Partial least squares estimator for single-index models — Journal of the Royal Statistical Society: Series B (Statistical Methodology) 2000
- A New Dimension Reduction Approach for Data-Rich Marketing Environments: Sliced Inverse Regression — Journal of Marketing Research 2000
- Controlling Measurement Errors in Models of Advertising Competition — Journal of Marketing Research 2000
- Planning Media Schedules in the Presence of Dynamic Advertising Quality — Marketing Science 1998