Preyas Desai

36 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-7567-7604

Fuqua School of Business, Duke University, Durham, North Carolina 27708

Publications

• Getting a Break in Bargaining: An Upside of Time Delays — Marketing Science 2024
• Editorial: Next Steps forFrontiers in Marketing Science — Marketing Science 2022
• Allowing Consumers to Bundle Themselves: The Profitability of Family Plans — Marketing Science 2018
• The Strategic Role of Exchange Promotions — Marketing Science 2016
• Editorial—Acknowledging 2014Marketing ScienceContributions — Marketing Science 2015
• Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis — Management Science 2015
• The Company That You Keep: When to Buy a Competitor's Keyword — Marketing Science 2014
• Editorial—Acknowledging 2013Marketing ScienceContributions — Marketing Science 2014
• Editorial—New Editorial Structure forMarketing Science — Marketing Science 2014
• Editorial—Acknowledging 2012Marketing ScienceContributors — Marketing Science 2013
• Editorial—Marketing ScienceReplication and Disclosure Policy — Marketing Science 2013
• Editorial—The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World — Marketing Science 2012
• Editorial—People ofMarketing Science — Marketing Science 2012
• Introduction to the Special Issue on Marketing Within the Enterprise and Beyond — Management Science 2011
• Editorial—Marketing Science: MarketingandScience — Marketing Science 2011
• Music Downloads and the Flip Side of Digital Rights Management — Marketing Science 2011
• Call for Papers—Special Issue ofManagement Science: Marketing Within the Enterprise and Beyond — Management Science 2010 (name-matched, not ORCID-linked)
• Forward Buying by Retailers — Journal of Marketing Research 2010
• “Call for Prices”: Strategic Implications of Raising Consumers' Costs — Marketing Science 2010
• Call for Papers—Special Issue ofManagement Science: Marketing Within the Enterprise and Beyond — Management Science 2010 (name-matched, not ORCID-linked)
• Call for Papers—Special Issue ofManagement Science: Marketing Within the Enterprise and Beyond — Management Science 2009 (name-matched, not ORCID-linked)
• Call for Papers—Special Issue ofManagement Science: Marketing Within the Enterprise and Beyond — Management Science 2009 (name-matched, not ORCID-linked)
• Call for Papers—Special Issue ofManagement Science: Marketing Within the Enterprise and Beyond — Management Science 2009 (name-matched, not ORCID-linked)
• Call for Papers—Special Issue ofManagement Science: Marketing Within the Enterprise and Beyond — Management Science 2009 (name-matched, not ORCID-linked)
• When Old is Gold: The Role of Business Longevity in Risky Situations — Journal of Marketing 2008
• Research Note—The Role of Production Lead Time and Demand Uncertainty in Marketing Durable Goods — Management Science 2007
• Enabling the Willing: Consumer Rebates for Durable Goods — Marketing Science 2006
• The Better They are, the more They Give: Trade Promotions of Consumer Durables — Journal of Marketing Research 2005
• “Let Me Talk to My Manager”: Haggling in a Competitive Environment — Marketing Science 2004
• Product Differentiation and Commonality in Design: Balancing Revenue and Cost Drivers — Management Science 2001
• Quality Segmentation in Spatial Markets: When Does Cannibalization Affect Product Line Design? — Marketing Science 2001
• Multiple Messages to Retain Retailers: Signaling New Product Demand — Marketing Science 2000
• Competition in Durable Goods Markets: The Strategic Consequences of Leasing and Selling — Marketing Science 1999
• Advertising Fee in Business-Format Franchising — Management Science 1997
• Demand Signalling Under Unobservable Effort in Franchising: Linear and Nonlinear Price Contracts — Management Science 1995
• Channel Coordination Mechanisms for Customer Satisfaction — Marketing Science 1995