Priya

24 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-3522-0076

New York University Stern School of Business

Publications

• The Stability Effect for Weight Judgments — Journal of Marketing Research 2026 (name-matched, not ORCID-linked)
• The Sound of Music: The Effect of Timbral Sound Quality in Audio Logos on Brand Personality Perception — Journal of Marketing Research 2023 (name-matched, not ORCID-linked)
• An Appreciation of Journal Service — Journal of Consumer Psychology 2020
• Judgments of Taste and Judgments of Quality — Journal of Consumer Psychology 2018 (name-matched, not ORCID-linked)
• Spatial categorization and time perception: Why does it take less time to get home? — Journal of Consumer Psychology 2011 (name-matched, not ORCID-linked)
• The Long and Short of It: Why Are Stocks with Shorter Runs Preferred? — Journal of Consumer Research 2010 (name-matched, not ORCID-linked)
• The Denomination Effect — Journal of Consumer Research 2009 (name-matched, not ORCID-linked)
• Position-based beliefs: The center-stage effect — Journal of Consumer Psychology 2009 (name-matched, not ORCID-linked)
• Ratios in Proportion: What Should the Shape of the Package Be? — Journal of Marketing 2006 (name-matched, not ORCID-linked)
• Center-of-inattention: Position biases in decision-making — Organizational Behavior and Human Decision Processes 2006 (name-matched, not ORCID-linked)
• Free Gift with Purchase: Promoting or Discounting the Brand? — Journal of Consumer Psychology 2004 (name-matched, not ORCID-linked)
• Ease-of-Retrieval as an Automatic Input in Judgments: A Mere-Accessibility Framework? — Journal of Consumer Research 2003 (name-matched, not ORCID-linked)
• Avoiding Anxiety, Being in Denial, or Simply Stroking Self-Esteem: Why Self-Positivity? — Journal of Consumer Psychology 2003 (name-matched, not ORCID-linked)
• Effect of Face Value on Product Valuation in Foreign Currencies — Journal of Consumer Research 2002 (name-matched, not ORCID-linked)
• Debiasing Using Decomposition: The Case of Memory-Based Credit Card Expense Estimates — Journal of Consumer Psychology 2002 (name-matched, not ORCID-linked)
• Pizzas: π or Square? Psychophysical Biases in Area Comparisons — Marketing Science 2001 (name-matched, not ORCID-linked)
• When Do Price Promotions Affect Pretrial Brand Evaluations? — Journal of Marketing Research 1999 (name-matched, not ORCID-linked)
• Vital Dimensions in Volume Perception: Can the Eye Fool the Stomach? — Journal of Marketing Research 1999 (name-matched, not ORCID-linked)
• AIDS and Me, Never the Twain Shall Meet: The Effects of Information Accessibility on Judgments of Risk and Advertising Effectiveness — Journal of Consumer Research 1998 (name-matched, not ORCID-linked)
• Coupon Value: A Signal for Price? — Journal of Marketing Research 1998 (name-matched, not ORCID-linked)
• Framing the Deal: The Role of Restrictions in Accentuating Deal Value — Journal of Consumer Research 1997 (name-matched, not ORCID-linked)
• How Much Will I Spend? Factors Affecting Consumers’ Estimates of Future Expense — Journal of Consumer Psychology 1996 (name-matched, not ORCID-linked)
• As the Crow Flies: Bias in Consumers' Map-Based Distance Judgments — Journal of Consumer Research 1996 (name-matched, not ORCID-linked)
• Behavioral Frequency Judgments: An Accessibility-Diagnosticity Framework — Journal of Consumer Research 1995 (name-matched, not ORCID-linked)