Priyali Rajagopal

6 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-0061-1074

G. Brint Ryan College of Business, University of North Texas, Denton, Texas, USA

Publications

• Unfaithful brands: How brand attachment can lead to negative responses to influencer marketing campaigns — Journal of Consumer Psychology 2025
• The Sting of Social: How Emphasizing Social Consequences in Warning Messages Influences Perceptions of Risk — Journal of Marketing 2017
• I Imagine, I Experience, I Like: The False Experience Effect — Journal of Consumer Research 2011
• Neural network applications in consumer behavior — Journal of Consumer Psychology 2010
• Marketing Healthful Eating to Children: The Effectiveness of Incentives, Pledges, and Competitions — Journal of Marketing 2010
• Consumer Evaluations of Hybrid Products — Journal of Consumer Research 2009