R. Bruce Money

7 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0009-0007-5750-9173

Marriott School of Management, Brigham Young University

Publications

• “Mere Measurement Plus”: How Solicitation of Open-Ended Positive Feedback Influences Customer Purchase Behavior — Journal of Marketing Research 2017 (name-matched, not ORCID-linked)
• A measure of long-term orientation: Development and validation — Journal of the Academy of Marketing Science 2006
• National culture and industrial buyer-seller relationships in the United States and Latin America — Journal of the Academy of Marketing Science 2006
• An exploration of the moderating role of buyer corporate culture in industrial buyer-seller relationships — Journal of the Academy of Marketing Science 2002 (name-matched, not ORCID-linked)
• Salesperson Performance, Pay, and Job Satisfaction: Tests of a Model Using Data Collected in the United States and Japan — Journal of International Business Studies 1999 (name-matched, not ORCID-linked)
• International Multilateral Negotiations and Social Networks — Journal of International Business Studies 1998 (name-matched, not ORCID-linked)
• Explorations of National Culture and Word-of-Mouth Referral Behavior in the Purchase of Industrial Services in the United States and Japan — Journal of Marketing 1998 (name-matched, not ORCID-linked)