Rachel Gershon

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-3632-8732

University of California, Berkeley

Publications

• Consumers Believe Legal Products Are Less Effective Than Illegal Products — Journal of Marketing Research 2025
• Referral Contagion: Downstream Benefits of Customer Referrals — Journal of Marketing Research 2025
• Friends with Health Benefits: A Field Experiment — Management Science 2025
• Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs — Journal of Marketing Research 2020
• Goods Donations Increase Charitable Credit for Low-Warmth Donors — Journal of Consumer Research 2018