Raghu Bommaraju

8 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0009-0009-2273-8157

Indian School of Business

Publications

• To Acquire or to Ally? The Impact of Strategic Emphasis on Governance Mode Choice — Journal of Marketing Research 2025
• Multi-Segment and Single-Segment Sales Contests: Evidence of Their Effectiveness and the Underlying Mechanisms — Journal of Marketing Research 2025
• Should a firm bring a supplier into the boardroom? — Production and Operations Management 2023
• Female Chief Marketing Officers: When and Why Do Their Marketing Decisions Differ from Their Male Counterparts’? — Journal of Marketing Research 2023 (name-matched, not ORCID-linked)
• Does a Customer on the Board of Directors Affect Business-to-Business Firm Performance? — Journal of Marketing 2019 (name-matched, not ORCID-linked)
• Managing Laggards: The Importance of a Deep Sales Bench — Journal of Marketing Research 2019 (name-matched, not ORCID-linked)
• The Impact of Mergers and Acquisitions on the Sales Force — Journal of Marketing Research 2018 (name-matched, not ORCID-linked)
• Self-Selected Sales Incentives: Evidence of their Effectiveness, Persistence, Durability, and Underlying Mechanisms — Journal of Marketing 2018 (name-matched, not ORCID-linked)