Raghunath Rao

12 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-6730-420X

Publications

• Market Effects of Inattention: Theory and Evidence from Left-Digit Bias — Journal of Marketing Research 2026
• Self-Donations and Charitable Contributions in Online Crowdfunding: An Empirical Analysis — Journal of Marketing 2025
• Product Returns and Assortment Decisions: A Strategic Analysis of Online and Offline Competition — Journal of Marketing Research 2025
• Do Activity-Based Incentive Plans Work? Evidence from a Large-Scale Field Intervention — Journal of Marketing Research 2021
• Marketing Self-Improvement Programs for Self-Signaling Consumers — Marketing Science 2018
• Choosing to Choose: The Effects of Decoys and Prior Choice on Deferral — Management Science 2016
• Bonuses versus Commissions: A Field Study — Journal of Marketing Research 2013
• Conspicuous Consumption and Dynamic Pricing — Marketing Science 2013
• More or Less: A Model and Empirical Evidence on Preferences for Under- and Overpayment in Trade-In Transactions — Journal of Marketing Research 2011
• Is that Deal Worth my Time? The Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargain — Journal of Marketing 2010
• Understanding the Role of Trade-Ins in Durable Goods Markets: Theory and Evidence — Marketing Science 2009
• The Fruits of Legitimacy: Why Some New Ventures Gain more from Innovation than Others — Journal of Marketing 2008