Raghuram Iyengar

19 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-7999-302X

Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104

Publications

• A Bayesian Dual Clustering Approach for Selecting Data and Parameter Granularities — Marketing Science 2026
• Mega or Micro? Influencer Selection Using Follower Elasticity — Journal of Marketing Research 2024
• The Impact of Subscription Programs on Customer Purchases — Journal of Marketing Research 2022
• Selecting Data Granularity and Model Specification Using the Scaled Power Likelihood with Multiple Weights — Marketing Science 2022
• Informational Challenges in Omnichannel Marketing: Remedies and Future Research — Journal of Marketing 2021
• A Flexible Demand Model for Complements Using Household Production Theory — Marketing Science 2020
• Network Overlap and Content Sharing on Social Media Platforms — Journal of Marketing Research 2018
• Modeling Multimodal Continuous Heterogeneity in Conjoint Analysis—A Sparse Learning Approach — Marketing Science 2017
• The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment — Journal of Marketing Research 2016
• Social Contagion in New Product Trial and Repeat — Marketing Science 2015
• Consumer Dynamic Usage Allocation and Learning Under Multipart Tariffs — Marketing Science 2015
• Communication Channels and Word of Mouth: How the Medium Shapes the Message — Journal of Consumer Research 2013
• A Conjoint Model of Quantity Discounts — Marketing Science 2012
• Rejoinder—Further Reflections on Studying Social Influence in New Product Diffusion — Marketing Science 2011
• The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services — Marketing Science 2011
• Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models — Marketing Science 2011
• Opinion Leadership and Social Contagion in New Product Diffusion — Marketing Science 2011
• A Conjoint Approach to Multipart Pricing — Journal of Marketing Research 2008
• A Model of Consumer Learning for Service Quality and Usage — Journal of Marketing Research 2007