Rahul Govind

7 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-7090-7837

School of Marketing, UNSW Business School, University of New South Wales, Sydney, Australia

Publications

• A New Understanding of Marketing and “Doing Good”: Marketing’s Power in the TMT and Corporate Social Responsibility — Journal of Business Ethics 2022
• Weather, Affect, and Preference for Hedonic Products: The Moderating Role of Gender — Journal of Marketing Research 2020
• Reexamining Corporate Social Responsibility and Shareholder Value: The Inverted-U-Shaped Relationship and the Moderation of Marketing Capability — Journal of Business Ethics 2019
• Not Walking the Walk: How Dual Attitudes Influence Behavioral Outcomes in Ethical Consumption — Journal of Business Ethics 2019
• Anger Strays, Fear Refrains: The Differential Effect of Negative Emotions on Consumers’ Ethical Judgments — Journal of Business Ethics 2018
• Segmentation of Spatially Dependent Geographical Units: Model and Application — Management Science 2018
• Geographic Patterns in Customer Service and Satisfaction: An Empirical Investigation — Journal of Marketing 2004