Raj Mehta

7 catalog papers. Identity-linked publications and additional name matches are distinguished below.

OpenAlex: A5111893108

Publications

• Virtual interorganizational relationships in business-to-business electronic markets: heterogeneity in the effects of organizational interdependence on relational outcomes — Journal of the Academy of Marketing Science 2015
• The Timing of Repeat Purchases of Consumer Durable Goods: The Role of Functional Bases of Consumer Attitudes — Journal of Marketing Research 2004
• An Investigation into the Antecedents of Organizational Participation in Business-to-Business Electronic Markets — Journal of Marketing 2001
• Market Motives, Distinctive Capabilities, and Domestic Inertia: A Hybrid Model of Innovation Generation — Journal of Marketing Research 1999
• A Segmentation Model for the Targeted Marketing of Consumer Durables — Journal of Marketing Research 1995
• An Examination of the Use of Unacceptable Levels in Conjoint Analysis — Journal of Consumer Research 1992
• Artifacts, Identity, and Transition: Favorite Possessions of Indians and Indian Immigrants to the United States — Journal of Consumer Research 1991