Rajan Varadarajan

13 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-8744-1372

Mays Business School, Texas A&M University, College Station, TX, 77843, USA

Publications

Should firms invest more in marketing or R&D to maintain sales leadership? An empirical analysis of sales leader firms — Journal of the Academy of Marketing Science 2021
Customer satisfaction and firm performance: insights from over a quarter century of empirical research — Journal of the Academy of Marketing Science 2020
Theoretical underpinnings of research in strategic marketing: a commentary — Journal of the Academy of Marketing Science 2019
A Commentary on “Transformative Marketing: The Next 20 Years” — Journal of Marketing 2018
Musings on interesting and impactful theory and research — Journal of the Academy of Marketing Science 2017
Innovating for sustainability: a framework for sustainable innovations and a model of sustainable innovations orientation — Journal of the Academy of Marketing Science 2017
Offshore outsourcing of customer relationship management: conceptual model and propositions — Journal of the Academy of Marketing Science 2012
Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises — Journal of the Academy of Marketing Science 2010
First-mover advantage in an Internet-enabled market environment: conceptual framework and propositions — Journal of the Academy of Marketing Science 2008
Asymmetric New Product Development Alliances: Win-Win or Win-Lose Partnerships? — Management Science 2007
Does success diminish competitive responsiveness? Reconciling conflicting perspectives — Journal of the Academy of Marketing Science 2006
Brand portfolio, corporate image, and reputation: Managing brand deletions — Journal of the Academy of Marketing Science 2006
Interactivity in the electronic marketplace: An exposition of the concept and implications for research — Journal of the Academy of Marketing Science 2005