Rajeev Batra
27 catalog papers. Identity-linked publications and additional name matches are distinguished below.
ORCID: 0000-0003-3696-0364
Ross School of Business, University of Michigan, Ann Arbor, USA
Publications
- Unpacking collective materialism: how values shape consumption in seven Asian markets — Journal of International Business Studies 2024
- Publisher Correction: Unpacking collective materialism: how values shape consumption in seven Asian markets — Journal of International Business Studies 2024
- Uncertainty Evokes Consumers’ Preference for Brands Incongruent with their Global–Local Citizenship Identity — Journal of Marketing Research 2021
- Creating Brand Meaning: A Review and Research Agenda — Journal of Consumer Psychology 2019
- Brand Coolness — Journal of Marketing 2019
- Regulatory goals in a globalized world† — Journal of Consumer Psychology 2017
- Positioning Multicountry Brands: The Impact of Variation in Cultural Values and Competitive Set — Journal of Marketing Research 2017
- The moderating role of dialecticism in consumer responses to product information† — Journal of Consumer Psychology 2016
- Integrating Marketing Communications: New Findings, New Lessons, and New Ideas — Journal of Marketing 2016
- Introduction — Journal of Business Ethics 2015
- Brand Love — Journal of Marketing 2012
- The Stopping Power of Advertising: Measures and Effects of Visual Complexity — Journal of Marketing 2010
- Brand Extension Strategy Planning: Empirical Estimation of Brand–Category Personality Fit and Atypicality — Journal of Marketing Research 2010
- The Situational Impact of Brand Image Beliefs — Journal of Consumer Psychology 2004
- When Corporate Image Affects Product Evaluations: The Moderating Role of Perceived Risk — Journal of Marketing Research 2004
- How perceived brand globalness creates brand value — Journal of International Business Studies 2003
- Values, Susceptibility to Normative Influence, and Attribute Importance Weights: A Nomological Analysis — Journal of Consumer Psychology 2001
- Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture — Journal of Marketing 1999
- Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries — Journal of Consumer Psychology 1999
- Modeling the Response Pattern to Direct Marketing Campaigns — Journal of Marketing Research 1995
- Attitudinal effects of character-based versus competence-based negative political communications — Journal of Consumer Psychology 1993
- Encoding and Retrieval of Ad Affect in Memory — Journal of Marketing Research 1991
- Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time — Journal of Consumer Research 1991
- The Role of Mood in Advertising Effectiveness — Journal of Consumer Research 1990
- Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising — Journal of Consumer Research 1987
- Situational Effects of Advertising Repetition: The Moderating Influence of Motivation, Ability, and Opportunity to Respond — Journal of Consumer Research 1986
- Affective Responses Mediating Acceptance of Advertising — Journal of Consumer Research 1986