Rajesh Bagchi

25 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-8537-7883

Publications

• Multiple Unit Offers and Rate Calculations: How Rates Influence Price and Promotion Sensitivity — Journal of Marketing 2026
• First In, First Out? How Debt Age Affects Debt Prepayment Decisions — Journal of Marketing Research 2026 (name-matched, not ORCID-linked)
• The Rank Length Effect — Journal of Marketing Research 2025 (name-matched, not ORCID-linked)
• The Token-Effort Effect: Trivial Redemption Effort Increases Price Promotion Effectiveness — Journal of Marketing Research 2025 (name-matched, not ORCID-linked)
• Price Partitioning of Socio-Moral Surcharges — Journal of Consumer Research 2025 (name-matched, not ORCID-linked)
• How duration of storage affects food waste behavior — Journal of Consumer Psychology 2024 (name-matched, not ORCID-linked)
• JCP: The next mile — Journal of Consumer Psychology 2024
• Is “4 for $16” Better than “4 for $15.30”? The Price Divisibility Effect in Multipack Purchases — Journal of Consumer Research 2024 (name-matched, not ORCID-linked)
• Strategic Implications of Confirmation Bias-Inducing Advertising† — Production and Operations Management 2020 (name-matched, not ORCID-linked)
• Promotional Games Increase Consumer Conversion Rates and Spending — Journal of Consumer Research 2020 (name-matched, not ORCID-linked)
• Role of Ambient Temperature in Influencing Willingness to Pay in Auctions and Negotiations — Journal of Marketing 2019 (name-matched, not ORCID-linked)
• The Mere Deadline Effect: Why More Time Might Sabotage Goal Pursuit — Journal of Consumer Research 2019 (name-matched, not ORCID-linked)
• Format Neglect: How the Use of Numerical Versus Percentage Rank Claims Influences Consumer Judgments — Journal of Marketing 2018 (name-matched, not ORCID-linked)
• The Impact of Crowding on Calorie Consumption — Journal of Consumer Research 2018 (name-matched, not ORCID-linked)
• How Evaluations of Multiple Percentage Price Changes Are Influenced by Presentation Mode and Percentage Ordering: The Role of Anchoring and Surprise — Journal of Marketing Research 2018 (name-matched, not ORCID-linked)
• Eliciting Time versus Money: Time Scarcity Underlies Asymmetric Wage Rates — Journal of Consumer Research 2017 (name-matched, not ORCID-linked)
• A Field Guide for the Review Process: Writing and Responding to Peer Reviews — Journal of Consumer Research 2017 (name-matched, not ORCID-linked)
• Boomerang Effects of Low Price Discounts: How Low Price Discounts Affect Purchase Propensity — Journal of Consumer Research 2016 (name-matched, not ORCID-linked)
• Is A 70% Forecast more Accurate than a 30% Forecast? How Level of a Forecast Affects Inferences about Forecasts and Forecasters — Journal of Marketing Research 2016 (name-matched, not ORCID-linked)
• Walking in My Shoes: How Expectations of Role Reversal in Future Negotiations Affect Present Behaviors — Journal of Marketing Research 2016 (name-matched, not ORCID-linked)
• The Effect of Red Background Color on Willingness-to-Pay: The Moderating Role of Selling Mechanism — Journal of Consumer Research 2013 (name-matched, not ORCID-linked)
• $29 for 70 Items or 70 Items for $29? How Presentation Order Affects Package Perceptions — Journal of Consumer Research 2012 (name-matched, not ORCID-linked)
• Years, Months, and Days versus 1, 12, and 365: The Influence of Units versus Numbers — Journal of Consumer Research 2012 (name-matched, not ORCID-linked)
• The Effect of Goal Visualization on Goal Pursuit: Implications for Consumers and Managers — Journal of Marketing 2011 (name-matched, not ORCID-linked)
• Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Ambiguity — Journal of Consumer Research 2011 (name-matched, not ORCID-linked)