RAJESH SETHI

7 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-6138-8940

Publications

• Developing New-to-the-Firm Products: The Role of Micropolitical Strategies — Journal of Marketing 2012
• New Product Exploration Under Environmental Turbulence — Organization Science 2011
• Stage-Gate Controls, Learning Failure, and Adverse Effect on Novel New Products — Journal of Marketing 2008
• The role of interpersonal liking in building trust in long-term channel relationships — Journal of the Academy of Marketing Science 2001
• Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products — Journal of Marketing Research 2001
• New Product Quality and Product Development Teams — Journal of Marketing 2000
• Superordinate identity in cross-functional product development teams: Its antecedents and effect on new product performance — Journal of the Academy of Marketing Science 2000