Ralf Elsner

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-5568-7255

Rhenania BuchVersand Koblenz and Steinbeis-University Berlin, Berlin, Germany

Publications

• Unintended reward costs: the effectiveness of customer referral reward programs for innovative products and services — Journal of the Academy of Marketing Science 2019
• The 2003 ISMS Practice Prize Winner: Optimizing Rhenania's Direct Marketing Business Through Dynamic Multilevel Modeling (DMLM) in a Multicatalog-Brand Environment — Marketing Science 2004