Ralf Van der lans

12 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-7726-8238

Hong Kong University of Science and Technology, Clear Water Bay, Hong Kong

Publications

• Influencer marketing unlocked: Understanding the value chains driving the creator economy — Journal of the Academy of Marketing Science 2025
• Customizing your way to health: How self-customization influences food choices — Journal of Consumer Psychology 2025
• Competition for Attention in Online Social Networks: Implications for Seeding Strategies — Management Science 2021
• Online Advertising Suppresses Visual Competition during Planned Purchases — Journal of Consumer Research 2021
• Efficient Estimation of Network Games of Incomplete Information: Application to Large Online Social Networks — Management Science 2021
• Modeling Gift Choice: The Effect of Uncertainty on Price Sensitivity — Journal of Marketing Research 2018
• Uncovering the Importance of Relationship Characteristics in Social Networks: Implications for Seeding Strategies — Journal of Marketing Research 2017
• Partner Selection in Brand Alliances: An Empirical Investigation of the Drivers of Brand Fit — Marketing Science 2014
• A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth — Marketing Science 2010
• Cross-National Logo Evaluation Analysis: An Individual-Level Approach — Marketing Science 2009
• Eye-Movement Analysis of Search Effectiveness — Journal of the American Statistical Association 2008
• Research Note—Competitive Brand Salience — Marketing Science 2008