Ram Bala

7 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-4085-2860

Leavey School of Business, Santa Clara University, Santa Clara, California 95053

Publications

• A Software Package and Data Set for the Personal Protective Equipment Matching Problem During COVID-19 — INFORMS Journal on Computing 2022
• Pharmaceutical Product Recalls: Category Effects and Competitor Response — Marketing Science 2017
• Distributed Development and Product Line Decisions — Production and Operations Management 2014
• Offering Pharmaceutical Samples: The Role of Physician Learning and Patient Payment Ability — Marketing Science 2013
• Competitive Behavior-Based Price Discrimination for Software Upgrades — Information Systems Research 2012
• Detailing vs. Direct-to-Consumer Advertising in the Prescription Pharmaceutical Industry — Management Science 2010
• Pricing Software Upgrades: The Role of Product Improvement and User Costs — Production and Operations Management 2009