Ram Bezawada

7 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-1395-9133

Publications

• From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior — Journal of Marketing 2016
• Aggregate Impact of Different Brand Development Strategies — Management Science 2015
• Tis better to give than receive? How and when gender and residence-based segments predict choice of donation- versus discount-based promotions† — Journal of Consumer Psychology 2015
• What is Special about Marketing Organic Products? How Organic Assortment, Price, and Promotions Drive Retailer Performance — Journal of Marketing 2013
• The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation — Information Systems Research 2013
• Investigating the Drivers of Consumer Cross-Category Learning for New Products Using Multiple Data Sets — Marketing Science 2012
• Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights — Journal of Marketing 2009