Rama K. Jayanti

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-5458-760X

Monte Ahuja College of Business, Cleveland State University, Cleveland, OH, 44114, USA

Publications

• What brand extensions need to fully benefit from their parental heritage — Journal of the Academy of Marketing Science 2018
• When Institutional Work Backfires: Organizational Control of Professional Work in the Pharmaceutical Industry — Journal of Management Studies 2013
• Pragmatic Learning Theory: An Inquiry-Action Framework for Distributed Consumer Learning in Online Communities — Journal of Consumer Research 2010
• The antecedents of preventive health care behavior: An empirical study — Journal of the Academy of Marketing Science 1998