Ramkumar Janakiraman

18 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-2175-7152

North Carolina State University

Publications

• The Effects of Off-Price Store Opening on the Incumbent Channels of a Multichannel Retailer: Full-Line Stores Versus Online Store — Journal of Marketing Research 2025
• Spring Forward = Fall Back? The Effect of Daylight Saving Time Change on Consumers’ Unhealthy Behavior — Journal of Marketing 2024
• The Competitive Effects of Online Reviews on Hotel Demand — Journal of Marketing 2024
• The Effects of Health Information Exchange Access on Healthcare Quality and Efficiency: An Empirical Investigation — Management Science 2023
• The Effects of Social Media Content Created by Human Brands on Engagement: Evidence from Indian General Election 2014 — Information Systems Research 2021
• The Effect of Operational Process Changes on Preoperative Patient Flow: Evidence from Field Research — Production and Operations Management 2021
• A knowledge-based view of managing dependence on a key customer: Survival and growth outcomes for young firms — Journal of Business Venturing 2020
• Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front–Style Labels — Journal of Marketing 2020
• Social Dollars in Online Communities: The Effect of Product, User, and Network Characteristics — Journal of Marketing 2018
• The Effect of a Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer — Journal of Marketing 2018
• From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior — Journal of Marketing 2016
• Tis better to give than receive? How and when gender and residence-based segments predict choice of donation- versus discount-based promotions† — Journal of Consumer Psychology 2015
• The Effect of Survey Participation on Consumer Behavior: The Moderating Role of Marketing Communication — Marketing Science 2014
• The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation — Information Systems Research 2013
• Resource Search, Interpersonal Similarity, and Network Tie Valuation in Nascent Entrepreneurs’ Emerging Networks — Journal of Management 2012
• Perception Spillovers across Competing Brands: A Disaggregate Model of how and When — Journal of Marketing Research 2009
• Physicians' Persistence and Its Implications for Their Response to Promotion of Prescription Drugs — Management Science 2008
• How Customer Portfolio Affects New Product Development in Technology-Based Entrepreneurial Firms — Journal of Marketing 2008