Randolph Bucklin

20 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-4050-1486

UCLA Anderson School of Management, University of California, Los Angeles

Publications

• Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment — Journal of Marketing Research 2015
• A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising — Journal of Marketing Research 2012
• From Generic to Branded: A Model of Spillover in Paid Search Advertising — Journal of Marketing Research 2011
• Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits? — Marketing Science 2011
• Determining Influential Users in Internet Social Networks — Journal of Marketing Research 2010
• Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site — Journal of Marketing 2009
• Distribution Intensity and New Car Choice — Journal of Marketing Research 2008
• Modeling Purchase Behavior at an E-Commerce Web Site: A Task-Completion Approach — Journal of Marketing Research 2004
• A Model of Web Site Browsing Behavior Estimated on Clickstream Data — Journal of Marketing Research 2003
• The Role of Internal Reference Points in the Category Purchase Decision — Journal of Consumer Research 1999
• A Decision Support System for Planning Manufacturers' Sales Promotion Calendars — Marketing Science 1999
• Commercial Use of UPC Scanner Data: Industry and Academic Perspectives — Marketing Science 1999
• Determining Segmentation in Sales Response across Consumer Purchase Behaviors — Journal of Marketing Research 1998
• A Relationship between Market Share Elasticities and Brand Switching Probabilities — Journal of Marketing Research 1998
• A Brand's Eye View of Response Segmentation in Consumer Brand Choice Behavior — Journal of Marketing Research 1995
• Making the Cut: Modeling and Analyzing Choice Set Restriction in Scanner Panel Data — Journal of Marketing Research 1995
• Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach — Journal of Marketing Research 1992
• A Two-State Model of Purchase Incidence and Brand Choice — Marketing Science 1991
• Reference Effects of Price and Promotion on Brand Choice Behavior — Journal of Marketing Research 1989
• Determining Interbrand Substitutability through Survey Measurement of Consumer Preference Structures — Journal of Marketing Research