Raoul Kübler

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0009-0001-3294-3105

École Supérieure des Sciences Économiques et Commerciales: Cergy, FR

Publications

• Social interactions in the metaverse: Framework, initial evidence, and research roadmap — Journal of the Academy of Marketing Science 2023
• The impact of value-related crises on price and product-performance elasticities — Journal of the Academy of Marketing Science 2020
• App Popularity: Where in the World are Consumers Most Sensitive to Price and User Ratings? — Journal of Marketing 2018
• The Role of the Partner Brand's Social Media Power in Brand Alliances — Journal of Marketing 2018