Raquel Castaño

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-5574-9989

Publications

• Brand-Aid — Journal of Consumer Research 2017
• Metaphors and creativity: Direct, moderating, and mediating effects† — Journal of Consumer Psychology 2014
• How we relate to brands: Psychological and neurophysiological insights into consumer–brand relationships — Journal of Consumer Psychology 2012
• Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation — Journal of Marketing Research 2008