Rashmi Adaval

13 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-5206-934X

University of Cincinnati

Publications

• Going against the Flow: The Effects of Dynamic Sensorimotor Experiences on Consumer Choice — Journal of Consumer Research 2018
• Hesitant to label, yet quick to judge: How cultural mindsets affect the accessibility of stereotypic knowledge when concepts of the elderly are primed — Organizational Behavior and Human Decision Processes 2017
• Who said what: The effects of cultural mindsets on perceptions of endorser–message relatedness† — Journal of Consumer Psychology 2015
• Imagining Yourself in the Scene: The Interactive Effects of Goal-Driven Self-Imagery and Visual Perspectives on Consumer Behavior — Journal of Consumer Research 2014
• Numerosity and Consumer Behavior — Journal of Consumer Research 2013
• Conscious and Nonconscious Comparisons with Price Anchors: Effects on Willingness to Pay for Related and Unrelated Products — Journal of Marketing Research 2011
• Contrast and Assimilation Effects of Processing Fluency — Journal of Consumer Research 2010
• The unique consequences of feeling lucky: Implications for consumer behavior — Journal of Consumer Psychology 2009
• Effects of Extreme-Priced Products on Consumer Reservation Prices — Journal of Consumer Psychology 2006
• How Good Gets Better and Bad Gets Worse: Understanding the Impact of Affect on Evaluations of Known Brands — Journal of Consumer Research 2003
• Automatic Construction and Use of Contextual Information for Product and Price Evaluations — Journal of Consumer Research 2002
• Sometimes It Just Feels Right: The Differential Weighting of Affect-Consistent and Affect-Inconsistent Product Information — Journal of Consumer Research 2001
• The Role of Narratives in Consumer Information Processing — Journal of Consumer Psychology 1997