Raymond L. Horton D.B.A.

4 catalog papers. Name-matched publications do not establish a verified researcher identity.

Lehigh University, Bethlehem, USA

Publications

• Some effects of perceived risk on consumer information processing — Journal of the Academy of Marketing Science 1980
• The structure of perceived risk: Some further progress — Journal of the Academy of Marketing Science 1976
• The effects of incorrect specification of the Minkowski metric: A simulation experiment — Journal of the Academy of Marketing Science 1975
• The effects of incorrect specification of the Minkowski metric: Some analytical results — Journal of the Academy of Marketing Science 1974