Raymond Fisk

7 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-7014-0557

University of New Orleans, New Orleans, USA

Publications

• Managing corporate identity: An internal perspective — Journal of the Academy of Marketing Science 2005
• Observational data collection methods for services marketing: An overview — Journal of the Academy of Marketing Science 1992
• Book Review — Journal of Marketing Research 1988
• Book Review: Changing the Course of Marketing: Alternative Paradigms for Widening Marketing Theory, Research in Marketing, Supplement 2 — Journal of Marketing 1987
• Cognitive Relativism and the Practice of Marketing Science — Journal of Marketing 1987
• Book Review: Theory Construction in Marketing: Some Thoughts on Thinking — Journal of Marketing 1984
• National advertising, brands, and channel control: An historical perspective with contemporary options — Journal of the Academy of Marketing Science 1982