Rebecca Walker Reczek

30 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-1127-5272

Berry Chair of New Technologies and Professor of Marketing at the Fisher College of Business, The Ohio State University , Columbus, OH 43210

Publications

• Better late than never? Gift givers overestimate the relationship harm from giving late gifts — Journal of Consumer Psychology 2025
• Avoiding embarrassment online: Response to and inferences about chatbots when purchases activate self-presentation concerns — Journal of Consumer Psychology 2025
• How lack of knowledge on emissions and psychological biases deter consumers from taking effective action to mitigate climate change — Journal of the Academy of Marketing Science 2024
• “Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names — Journal of Marketing 2023
• Get Your Science Out of Here: When Does Invoking Science in the Marketing of Consumer Products Backfire? — Journal of Consumer Research 2023
• Promoting Pi Day: Consumer Response to Special Day-Themed Sales Promotions — Journal of Consumer Psychology 2022
• Consumers and Artificial Intelligence: An Experiential Perspective — Journal of Marketing 2021
• Providers Versus Platforms: Marketing Communications in the Sharing Economy — Journal of Marketing 2020
• The Meaning of Distraction: How Metacognitive Inferences from Distraction during Multitasking Affect Brand Evaluations — Journal of Consumer Research 2020
• The Self-Perception Connection: Why Consumers Devalue Unattractive Produce — Journal of Marketing 2019
• Supplier non-retention post disruption: What role does anger play? — Journal of Operations Management 2018
• That’s Not How I Remember It: Willfully Ignorant Memory for Ethical Product Attribute Information — Journal of Consumer Research 2018
• Healthy Diets Make Empty Wallets: The Healthy = Expensive Intuition — Journal of Consumer Research 2017
• Keeping the Memory but Not the Possession: Memory Preservation Mitigates Identity Loss from Product Disposition — Journal of Marketing 2017
• An Audience of One: Behaviorally Targeted Ads as Implied Social Labels — Journal of Consumer Research 2016
• Do less ethical consumers denigrate more ethical consumers? The effect of willful ignorance on judgments of others — Journal of Consumer Psychology 2016
• Models of Sequential Evaluation in Best-Worst Choice Tasks — Marketing Science 2014
• Lucky Loyalty: The Effect of Consumer Effort on Predictions of Randomly Determined Marketing Outcomes — Journal of Consumer Research 2014
• Seeing the world through GREEN-tinted glasses: Green consumption values and responses to environmentally friendly products† — Journal of Consumer Psychology 2014
• The Devil You (Don't) Know: Interpersonal Ambiguity and Inference Making in Competitive Contexts — Journal of Consumer Research 2013
• Same destination, different paths: When and how does observing others' choices and reasoning alter confidence in our own choices? — Journal of Consumer Psychology 2013
• Beyond the “Like” Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings — Journal of Marketing 2012
• Keeping it all without being buried alive: Understanding product retention tendency† — Journal of Consumer Psychology 2012
• Seeing Ourselves in Others: Reviewer Ambiguity, Egocentric Anchoring, and Persuasion — Journal of Marketing Research 2011
• The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference — Journal of Marketing 2010
• Ethical Decisions and Response Mode Compatibility: Weighting of Ethical Attributes in Consideration Sets Formed by excluding versus Including Product Alternatives — Journal of Marketing Research 2009
• The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food Products — Journal of Marketing 2006
• Promotions Spontaneously Induce a Positive Evaluative Response — Journal of Consumer Psychology 2006
• A Framework for Understanding Consumer Response to the Depiction of Historically Underrepresented Identities in Marketing Communications — Journal of Consumer Research
• The Desire for Perfect Products — Journal of Consumer Research