Rebekah Inez Brau

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-4519-0042

Department of Marketing and Global Supply, Chain Management, Marriott School of Business, Brigham Young University, Provo, Utah, USA

Publications

• Is AI an Algorithm by Any Other Name? Behavioral Reactions to AI- and Model-Based Demand Planning Algorithms — Journal of Operations Management 2026
• Demand planning for the digital supply chain: How to integrate human judgment and predictive analytics — Journal of Operations Management 2023