Reinhold Decker

2 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-2972-6182

Publications

• The Effect of Company Size on Aggregate Word-of-Mouth Valence — Journal of Marketing 2025
• Measuring Consumer Preferences for Complex Products: A Compositional Approach BasedonPaired Comparisons — Journal of Marketing Research 2010