Renana Peres

9 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-0154-9893

The Hebrew University Business School, Hebrew University of Jerusalem, Jerusalem, Israel

Publications

• The effect of second screening on repeat viewing: Insights from large-scale mobile diary data — Journal of the Academy of Marketing Science 2025
• Visual Elicitation of Brand Perception — Journal of Marketing 2021
• Talk Bursts: The Role of Spikes in Prerelease Word-of-Mouth Dynamics — Journal of Marketing Research 2018
• When to Take or Forgo New Product Exclusivity: Balancing Protection from Competition against Word-of-Mouth Spillover — Journal of Marketing 2014
• A Data Set of Brands and Their Characteristics — Marketing Science 2014
• On Brands and Word of Mouth — Journal of Marketing Research 2013
• Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration versus Expansion — Journal of Marketing Research 2013
• The Role of Within-Brand and Cross-Brand Communications in Competitive Growth — Journal of Marketing 2009
• The Diffusion of Services — Journal of Marketing Research 2009