Reo Song

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-5007-2489

College of Business, California State University, Long Beach, Long Beach, California, USA

Publications

• Efficient computation of discrete games: Estimating the effect of Apple on market structure — Production and Operations Management 2023
• Innovation Potential, Insider Sales, and IPO Performance: How Firms Can Mitigate the Negative Effect of Insider Selling — Journal of Marketing 2023
• Does Deceptive Marketing Pay? The Evolution of Consumer Sentiment Surrounding a Pseudo-Product-Harm Crisis — Journal of Business Ethics 2019
• When marketing strategy meets culture: the role of culture in product evaluations — Journal of the Academy of Marketing Science 2018