Rex Du

14 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-7047-0898

Department of Marketing, McCombs School of Business, University of Texas at Austin, Austin, Texas 78712

Publications

• Leveraging Large-Scale Granular Single-Source Data for TV Advertising: An Identification Strategy — Marketing Science 2026
• The Impact of Schedule Consistency on Shift Worker Productivity: An Empirical Investigation — Manufacturing & Service Operations Management 2022
• Capturing Marketing Information to Fuel Growth — Journal of Marketing 2021
• Immediate Responses of Online Brand Search and Price Search to TV Ads — Journal of Marketing 2019
• Leveraging Trends in Online Searches for Product Features in Market Response Modeling — Journal of Marketing 2015
• Decomposing the Impact of Advertising: Augmenting Sales with Online Search Data — Journal of Marketing Research 2014
• A “Meta-Analysis” of Multibrand, Multioutlet Channel Systems — Management Science 2013
• How Economic Contractions and Expansions Affect Expenditure Patterns — Journal of Consumer Research 2012
• Quantitative Trendspotting — Journal of Marketing Research 2012
• Measuring Contagion in the Diffusion of Consumer Packaged Goods — Journal of Marketing Research 2011
• Where did all that Money Go? Understanding how Consumers Allocate their Consumption Budget — Journal of Marketing 2008
• Size and Share of Customer Wallet — Journal of Marketing 2007
• Household Life Cycles and Lifestyles in the United States — Journal of Marketing Research 2006
• The Effect of Standardized Information on Firm Survival and Marketing Strategies — Marketing Science 2005