Richard A. Colombo

5 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-2650-1351

New York University

Publications

• Reply — Marketing Science 1989
• Note—A Brand Switching Model with Implications for Marketing Strategies — Marketing Science 1989
• Blacklisting Social Science Departments with Poor Ph.D. Submission Rates — Management Science 1988
• A Friction Model for Describing and Forecasting Price Changes — Marketing Science 1987
• Counting Your Customers: Who-Are They and What Will They Do Next? — Management Science 1987