Richard M. Johnson

10 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-5639-3622

Publications

• In Favor of Closer Ties — Journal of Marketing Research 2005
• A Career between Theory and Practice — Journal of Marketing Research 2005
• The Journal of Marketing Research: Its Initiation, Growth, and Knowledge Dissemination — Journal of Marketing Research 2003
• Comment on “Adaptive Conjoint Analysis: Some Caveats and Suggestions” — Journal of Marketing Research 1991
• Commentary — Marketing Science 1987
• Commentary — Marketing Science 1986
• Trade-Off Analysis of Consumer Values — Journal of Marketing Research 1974
• Patterns of Use of Consumer Purchase Panels — Journal of Marketing Research 1971
• Market Segmentation: A Strategic Management Tool — Journal of Marketing Research 1971
• Q Analysis of Large Samples — Journal of Marketing Research 1970