Rishad Habib

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-5839-5362

Toronto Metropolitan University

Publications

• Reparative Consumption: The Role of Racial Identity and White Guilt in Consumer Preferences — Journal of Consumer Research 2025
• The Closing-the-Gap Effect: Joint Evaluation Leads Donors to Help Charities Farther from Their Goal — Journal of Marketing Research 2025
• Everybody Thinks We Should but Nobody Does: How Combined Injunctive and Descriptive Norms Motivate Organ Donor Registration — Journal of Consumer Psychology 2021
• How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework — Journal of Marketing 2019