Rishika Rishika

10 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0003-1708-9614

Publications

• The Effects of Off-Price Store Opening on the Incumbent Channels of a Multichannel Retailer: Full-Line Stores Versus Online Store — Journal of Marketing Research 2025
• Spring Forward = Fall Back? The Effect of Daylight Saving Time Change on Consumers’ Unhealthy Behavior — Journal of Marketing 2024
• Really Rewarding Rewards: Strategic Licensing in Long-Term Healthy Food Consumption — Journal of Consumer Research 2022
• Brand-generated social media content and its differential impact on loyalty program members — Journal of the Academy of Marketing Science 2022
• Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front–Style Labels — Journal of Marketing 2020
• The Effects of Asymmetric Social Ties, Structural Embeddedness, and Tie Strength on Online Content Contribution Behavior — Management Science 2019
• Social Dollars in Online Communities: The Effect of Product, User, and Network Characteristics — Journal of Marketing 2018
• The Effect of a Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer — Journal of Marketing 2018
• From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior — Journal of Marketing 2016
• The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation — Information Systems Research 2013