Rita Coelho do Vale

4 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0002-7223-5568

UCP - Católica Lisbon School of Business and Economics, Universidade Católica Portuguesa, Palma de Cima, 1649-023, Lisbon, Portugal

Publications

• Does Fair Trade Breed Contempt? A Cross-Country Examination on the Moderating Role of Brand Familiarity and Consumer Expertise on Product Evaluation — Journal of Business Ethics 2019
• Seize the Day or Save the World? The Importance of Ethical Claims and Product Nature Congruity — Journal of Business Ethics 2018
• The benefits of behaving badly on occasion: Successful regulation by planned hedonic deviations† — Journal of Consumer Psychology 2016
• Flying under the Radar: Perverse Package Size Effects on Consumption Self-Regulation — Journal of Consumer Research 2008