Robert Bordley

14 catalog papers. Identity-linked publications and additional name matches are distinguished below.

ORCID: 0000-0001-7832-4804

Publications

• Morphing Banner Advertising — Marketing Science 2014
• A Decision-Analytic Approach to Reliability-Based Design Optimization — Operations Research 2009
• Multiattribute Preference Analysis with Performance Targets — Operations Research 2004
• Determining the Appropriate Depth and Breadth of a Firm's Product Portfolio — Journal of Marketing Research 2003
• Quantum Mechanical and Human Violations of Compound Probability Principles: Toward a Generalized Heisenberg Uncertainty Principle — Operations Research 1998
• TRACKING PRODUCT-PROCESS INTERACTIONS: A COMMENTARY — Production and Operations Management 1993
• Nonlinear Utility Models Arising from Unmodelled Small World Intercorrelations — Management Science 1992
• SSB and Weighted Linear Utility As Expected Utility with Suspicion — Management Science 1991
• Measuring Risk Reduction Benefits with Discounted Longevity — Operations Research 1990
• Note—Relaxing the Loyalty Condition in the Colombo/Morrison Model — Marketing Science 1989
• An Additive Group Utility for a Fund Manager — Management Science 1988
• The Cost of Delayed Lottery Resolution — Operations Research 1988
• A Multiplicative Formula for Aggregating Probability Assessments — Management Science 1982
• Note—On the Aggregation of Individual Probability Estimates — Management Science 1981